I’m giving a two hour seminar at SuperZoo, a vertical trade show for the pet industry, on introducing your business to the web.

SuperZoo is taking place September 18th-20th in Las Vegas; at the Vegas convention center. If you are in the pet industry; a distributor of food or products, a retail store, a pet store, kennel, animal hospital, or anything else in the pet industry, this is a free three day conference to meet, network, and see exhibitors across your vertical.

The seminar agenda is straightforward:

• Why your business should be online
• Best practices for creating websites
• Overview of search
• An intro to search engine advertising (PPC)
• An intro into ranking in the search engines (SEO)
• How to get your business information into local search properties
• How to measure the effectiveness of your website
• Case studies

Seminar: Grow Your Business with an Online Presence

When: Thursday, September 20th from 9:00 a.m. to 11:00 a.m.

Where: Conference Room Upper Level Convention Center

Summary: Today’s advertising landscape is changing so quickly, business owners and marketers are rapidly being forced to come to terms with the impact of online media. However, in the ever-changing interactive world many companies don’t know where to start when positioning their company in front of online customers. In this session you will learn what search marketing is and why it is important to your business, the steps necessary to create an online presence, how to drive traffic to your website, and optimizing your online marketing campaigns to obtain superior results.

Hope to see you there.

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