Yahoo acquires Upcoming.org

Posted: October 4, 2005

Upcoming.org bills itself as a:
” social event calendar, completely driven by people like you. Manage your events, share events with friends and family, and syndicate your calendar to your own site. ”

Yahoo, in it’s expansion of local users, has acquired Upcoming.org.

Yahoo’s mission statement:

to enable people to find, use, share, and expand all human knowledge.

And how it relates to this acquisition:

Events are a particularly exciting area of human knowledge — chock full of rich local, social, and temporal data. People want to find out what’s going on near them, know what their friends are seeing and doing, and plan their outings. And they want to do it when they want, wherever they are, on any device, in a way that’s relevant to them.

Besides Yahoo local being very susceptible to spam, it is the best major local search engine out there. While this acquisition looks more like Y360 purchase, it’s integration into it’s applications will be interesting to watch.

Source: Yahoo Blog.

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