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1
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2
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- What is IP targeting?
- Google
- Country
- DMA
- Radius
- Custom
- MSN
- Yahoo
- One country per account
- Geo permutation only
- Yahoo Local Match
- Panama adding Geo targeting (DMA level – or custom –
unknown yet)
- Keywords
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3
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- What is IP Targeting?
- Specific Geographic Based Campaigns
- Targeting: IP address (& other technologies)
- Keywords: Non geo keyword (Plumber)
- Country & Territory Based Campaigns
- Targeting: Country
- Keywords: Geo qualified keyword (San Jose Plumber)
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4
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- Supports over 200 countries
- Supports IP targeting in 27 countries
- Country targeting is determined at the campaign level
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5
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6
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7
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8
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9
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10
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11
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- Supports over 200 countries
- Supports IP targeting in 2 countries
- Country targeting is determined at the order level
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12
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13
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- Available in United States & France
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14
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- YSM
- Supports 23 countries
- No IP targeting
- One account per country
- Each country may have different editorial considerations
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15
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16
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- YSM Local
- Regional targeting
- Info based on geo supplied by searcher
- Or other data Yahoo has on a searcher
- No Geo keywords allowed
- Must promote ‘brick and mortar’ or offline-focused service
- Can not be used for one time events
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17
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- Fill out once per location
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18
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19
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20
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21
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- Support for IP Targeting
- ‘Where on Earth’ Technology
- Geography settings at the campaign level
- Country targeting is determined at the account level
- What will be the fate of Yahoo Local?
- Note: As with all pre-launched products – the information may not
be accurate. This information is based upon insights from Yahoo
employees and the API documentation.
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22
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- State (California)
- State Abbreviations (CA)
- Cities (San Jose)
- Neighborhoods (Lincoln
Park)
- Zip Codes (60606)
- Area Codes (773)
- Counties (Orange County)
- Airport Codes (SFO)
- Regional Lingo (Bay Area)
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23
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24
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- SES San Jose 2006
- Archive: http://eWhisper.net
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Notes
