What Yahoo’s New Minimum Bid Means To You & When conversions outdo Sphinns

Posted: May 4, 2008

My newest article at Search Engine Land came out last Monday. It’s about what the new Yahoo minimum bid means your PPC campaigns.

I spent more time writing this article that almost any I’ve done in the past year. I had access to Yahoo decks, Yahoo PDFs, and Yahoo employees when I wrote this, and really tried to check the accuracy of everything as this is such a new change.

What I found fascinating was that while this column only produced 3 Sphinns; I received 34 contacts via my blog about the story. I think that falls somewhere in the top 20 ever received by this blog from a single post within a week (and it wasn’t even linked to from my blog - the only way to find this blog from the article is in the author section at the bottom of the article).

Sometimes social media looks like one thing (3 Sphinns is very little), while the results can be far different (I consider 34 contacts exceptionally high). Normally when my stories end up on social media sites, I receive very little comments, so I found this quite fascinating as it’s far from the norm that I see.

Enjoy the article, it’s worth reading as this is a change to the philosophy of minimum bids.

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