My latest Search Engine Land column is out entitled: New Year’s Resolutions For Your PPC Campaigns.
Some questions to think about for your PPC campaigns:
- Have your goals changed?
- Are you using the correct keywords?
- Has the site changed?
- Do your ad copies contain items that change over time?
- Do you have old tests still running?
- What do you want to learn about PPC this year?
enjoy.
Possibly Related Posts:
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- Phaedo on Buying RSS Advertising
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