How to Backup an Overture Account
October 25, 2005
Log into your account.
1. Click on Manage Sponsored Search (you should be at the category page)
2. Use the radio button to select the category you wish to download (leave it on all for all keywords)
3. Click the download button
4. Save the file.
This includes your keywords, descriptions, and destination URLs.
In step 2, you can also click on a particular category and download just that category.
The outputted sheets are the same format as the bulk upload. Therefore, if you use the bulk upload function, you can change titles, descriptions, or destination URLs in this sheet and then send it to your Overture rep to upload.
This is by far the easiest way to change a lot of tracking URLs, many description (like if you use time sensitive pricing), etc.
Related Information:- Backing up an Overture account
- Overture Control Panel Changes
- PPC Writing: Description Length
- PPC Title & Description Writing
- Overture Keyword Matching Options: Advanced Match










