Exact Keyword Matching for AdWords
September 24, 2004
Google AdWords offers three different matching options to determine if a search query will trigger your ad to be shown.
The first is known as exact match. In your Google AdWords keyword manager, these words are bracketed. [keyword example].
Exact matches are shown only when the searcher inputs this exact keyword. If you bid on [Mexico travel], the search for Mexico travel will trigger your ad. However, Mexican travel would not.
Exact keyword matches can be useful if
? You are a very niche site, trying to strictly control your budget.
? Wish to attempt using broad keywords (i.e. the keyword travel), but do not want to be shown for every search containing the keyword travel.
? Have thousands of keywords and trying to figure out which ones are giving you positive and negative ROI.
Exact keyword matches can hinder a sites ability to find new traffic sources or new keyword combinations as you are severely limiting your ads visibility.
Related Information:- Phrase Keyword Matching for AdWords
- Broad Keyword Matching for AdWords
- Overture Keyword Matching Options: Negative Keyword
- Overture Keyword Matching Options: Advanced Match
- Overture Keyword Matching Options: Phrase Match
Comments
Google AdWords
Seminars for Success
Learn about Google AdWords from experts hand selected by Google.
These seminars will educate advertisers on the creation and management of successful AdWords campaigns.
Learn More about the Seminars:
Seminar Information
New York Seminar
Atlanta Seminar
Information provided by Google.com
Brad Geddes
Leslie Clark
Other Memberships
