This bidding strategy is good for finding a low price and
maintaining a higher visibility than some of the competition.

The pay per click bid manager will look for the largest
gap between any two competitors and place your bid in between them.

An Example:

Pay Per Click Bid Prices:

The largest gap occurs between advertiser 4 and 5. Your
bid will be placed at $0.24, which means you will pay $0.51 less than
advertiser 4, yet retain the 5th overall position.

This is a good strategy for finding the lowest price that
still retains a higher internet visibility than other advertisers.

• PPC Rules Bidding
• Pay Per Click Bidding - Gap Bidding
• Pay Per Click Bidding - Position Bidding
• Pay Per Click Bidding - Maximum Bids
• Pay Per Click Bidding - Max Cap Bidding