Pay Per Click Bidding - Gap Bidding

May 1, 2002

A bid gap is usually a $0.05-$0.10 or larger gap between two bidders. Often you will see such a gap between the 3rd and 4th bid when the top 3 positions are featured at Yahoo.

If such a bid gap exists, and this a bid position that fits your websites goals, you may have found the perfect place to feature your website.

This is a good strategy to find higher positioning for your website for the least amount possible.

These gaps often change, and this type of bidding can lead to changing your keyword bids often and on a regular basis. There is a need for PPC Bidding Software to take advantage of this type of bidding technique.

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