New AdSense Case Studies
Posted: November 2, 2005
The AdSense blog has details on how engineeringtalk.com improved it’s AdSense performance.
Interesting that the AdSense blog also talks about how link units helped them out. I’ve not heard too much talk about the CTR and profitability of the link unit program; however, I often see it integrated quite well into the site navigation.
The overall goal seems to be, if a user can’t tell it’s not part of the site, then maybe they’ll click on it and the publisher will make some money. Whatever happened to people enjoying ’site sponsored by’ and supporting sites and advertisers in a disclosure type environment?
Related Information:
- AdSense Case Study: Weblogs, Inc
- Is AdSense cleaning house before advertisers see all the data?
- Maximizing AdSense for Forums
- Troubleshooting Wizards from the AdSense Team
- Smart Pricing Info from Inside AdSense
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