http://www.bgtheory.com/ppc-news/adwords-display-urls/ Providing Internet marketing training, consulting, and education for your business Fri, 22 Aug 2008 03:34:24 +0000 http://wordpress.org/?v=2.6 http://www.bgtheory.com/ppc-news/adwords-display-urls/#comment-1941 A/B Split Testing with AdWords » bgtheory.com Fri, 07 Jul 2006 02:24:08 +0000 http://www.visibilitygenie.com/ppc-news/adwords-display-urls/#comment-1941 [...] If you think about an ad, you have 4 lines to work with. (Some consider it 3, depends on how you feel about the AdWords Display URL. Each line is both it’s own entity, and related to the whole ad - all at the same time. Each line must carry it’s own weight, and reinforce the message you’re trying to send via your ad. [...] [...] If you think about an ad, you have 4 lines to work with. (Some consider it 3, depends on how you feel about the AdWords Display URL. Each line is both it’s own entity, and related to the whole ad - all at the same time. Each line must carry it’s own weight, and reinforce the message you’re trying to send via your ad. [...]

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