Test A Test B Test C Test D Test E
Impressions 6703 9080 7858 8956 5689
Clicks 200 450 420 896 256
CTR 2.98% 4.96% 5.34% 10.00% 4.50%
Avg CPC $1.06 $0.35 $0.52 $0.63 $3.99
Cost $212.56 $156.32 $220.25 $560.32 $1,020.56
Conversions 32 34 44 58 59
Conversion Rate 16.00% 7.56% 10.48% 6.47% 23.05%
Cost per Conversion $6.64 $4.60 $5.01 $9.66 $17.30
Sales $$ ($25/ conversion) $800.00 $850.00 $1,100.00 $1,450.00 $1,475.00
Profit $587.44 $693.68 $879.75 $889.68 $454.44
ROI 376.36% 543.76% 499.43% 258.78% 144.53%
Profit per Click $2.94 $1.54 $2.09 $0.99 $1.78
Profit per Impression $0.09 $0.08 $0.11 $0.10 $0.08