Real Estate Marketing

January 18, 2004

Buy low, sell high. Location, location, location. All the so-called rules that you learn when you begin to work in real estate mean nothing if no one knows about the properties that you are trying to sell.

In the real world, after you have gotten your license or paid big bucks to learn the so-called “secrets” of making millions in the real estate game, it becomes clear that the only way to sell a property for a price higher than the market value is to make sure that all the potential bidders come in to see it. Starting a bidding war is not necessary, although it helps. What sells properties high is making sure that the whole community comes down to see it.

In Berkeley, California, for example, a new property recently went up for sale. The developers had taken a ramshackle old building that had once been a community store and completely rebuilt it.

Rather than avoid the controversy over the historical value of the old building, they embraced it, using the original sign from the store as the facade to the front garage/studio that was a part of the first unit that they built.

You could not ask for better real estate marketing than this. The community began a debate over the relative value of the old and new properties, and when it came time for the open house, the whole town of Berkeley showed up.

Both of the two-story units on the lot sold for almost 1 million dollars. That is real estate marketing at its very best.

When it comes to market your real estate agency or property, make sure you take this Berkeley developer’s lead and make yourself a topic of conversation. A wide dispersal net for your advertising dollars is a good way to go about this, and placing some money in a search-based advertising system is the single best way to let people know who you are and what you are about.

By harnessing the power of the Internet search, online real estate marketing will quite literally put you one the map, letting people know what properties you are offering that they should know about. Real estate marketing means getting people’s mouths watering, and the smart way to do that is to market yourself, your agency, and your properties with a highly effective online real estate marketing system.

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Written by Brad Geddes aka eWhisper · Filed Under Vertical Marketing