Massage Marketing

Posted: January 31, 2005

There’s almost nothing more relaxing than a massage as issued by a true professional. When you awake from the near daze that you have been placed into, you can be so zoned out that it might take a half hour for you to fully regain consciousness, and that is the beauty of it.

In fact, although massaging has been around throughout all of history, the modern practices that make it so satisfying are relatively new. Modern masseuses must learn techniques from several different countries around the world, and then combine them in new and exciting ways to create a personal technique, the kind that brings clients back again and again.

But even though masseuses practice their art with a steady diligence year after year, they can often neglect some of the key elements of massage marketing that can make their parlor a profit center, and a long term source of earnings for you and your employees.

Successful massage parlors are often known for their marketing techniques. Juan Robles in New York City offers discounts when you buy packages of 3 or more massages. “I find that offering deals on higher purchases keeps the customers coming back,” Juan says, “someone who would ordinarily only buy one massage might buy a package of five just to save money.”

Running a massage parlor is just like running any other small business, and massage marketing must play a huge role in you operations. One highly neglected side of advertising is the use of search-based advertising to bring your services to people online.

Basically, search-based advertising allows your company to piggy back on some of the highest searched verticals in your community, the end result being that an ad for your massage parlor gets seen by every single person in you town or city who might be interested in getting a massage.

Casting this wide a net offline would require an enormous amount of funds, but online massage marketing is extremely cost-effective, offering the best value for dollar on advertising in the world right now.

Over 100 million Americans log on every day, and this number is increasing every second. From research to finances, people look up everything they want to know or need to do. When someone is thinking about getting a massage today, they will turn to the computer as the most valuable database of information about their community, and the savvy massage marketer will know to place an ad right where these people can see it.

Working the kinks out of you massage marketing system involves reaching the largest amount of people for the least amount of money. With search-based, online advertising you can do just that, and directly target the customers that you want.

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