Hotel Marketing

Posted: January 3, 2003

When it comes to marketing your hotel, it is important to take into account the individual aspects of your establishment. If you are near a beach, then you want to play that card, but if you have a swimming pool, then you may be able to siphon off some of the beach crowd with a well executed advertising campaign: more on that later.

The hotel business has been around for as long as people have needed beds, and other than a few more curtains and metal keys going the road of the dinosaur, not much has changed. The modern megaresort operates on the same principal as the old fashioned inn, just on a much larger scales.

And as with many things where the rules of the economy are the same when expanded, a close look at the small-scale rules can be quite informative on the larger scale.

Early inns catered to the rabble that drifted by, and not much hotel marketing was ever done. What was done would have amounted to placing signs on public streets, basically making your location known to as many people as possible.

In the modern world, placing an advertisement in a place where lots of people can see it is the same idea, only instead of on Main Street, you may want to choose a more trafficked place, such as the Internet.

The Internet gets over 100 million hits a day in the United States alone. Using new search-based technologies in hotel marketing, you could harness the power of the Internet search to fill your beds. When marketing on the Internet, take into account that the rules of modern hotel marketing haven’t changed, they’ve just gotten bigger.

In Herman Melville’s famous novel Moby Dick, the narrator is forced to bunk down in a room where he has to share a bed with a true heathen, Queequeg, a man who eats his steaks with a harpoon, then proceeds to shave with the same instrument.

If the narrator had more advanced knowledge about the hotel options in the area where his boat was set to launch, he never would have been forced into these unfortunate circumstances.

Hotel marketing can bring in a massive amount of customers, and with the addition of a search-based online advertising system, you will be putting out the No Vacancy sign in no time flat.

Related Information:

« Engineering Marketing

Automotive Marketing »