Electronics Marketing

Posted: April 24, 2003

Electronics is truly the market of tomorrow. With fast-paced, global technologies being introduced every day, marketing your electronics is becoming an increasing difficult task. In fact, it is becoming more and more difficult to stay ahead of the pack.

Take a look at the iPod music player. Apple created a great little gadget, but truly it was their electronics marketing that allowed them to capture the enormous share of the global market that they have today.

It was not enough to have a music player; you had to have an iPod.

Indeed, in a recent study, many of the people in the world’s major cities: London, Tokyo, and New York, could not even name another mp3 player other than the Apple iPod.

Apple’s direct competitors in the portable mp3 player market, Sony and Creative, do not have the marketing capabilities that have placed the iPod on the tips of everyone’s tongues.

But what is it about Apple’s electronics marketing strategy that makes it so effective?

For one thing, rather than reject online advertising, Apple has embraced it, doing what so many in the music industry refused to do. They saw that there was no point in fighting the trend that is Internet music downloads, and they saw that instead they could find a way to make it theirs, by replacing the free and illegal music downloading of the past, with their guaranteed and far more efficient (but costly) downloading of the future.

The iTunes music store, which recently opened to a record breaking weekend in Japan in terms of gross, goes hand in hand with the online electronics marketing that Apple has invested so heavily in. Surrounding every electronics breakthrough or new addition to the iPod, there is a wave of advertising both online and on TV that makes our lives awash with color and Apple approved tunes.

Buying space to show an Apple produced U2 video during the Superbowl may be out of most people’s reach, but it is still possible to advertise cheaply online. With a focused electronics marketing campaign, you can find yourself with a much higher consumer base of the customers that you want for your company.

By offering a high-end product, and combining it with the increased visibility that a search-based advertising campaign can bring, will effectively market your electronics on both the local, and the global level.

Related Information:

« Overture acquires Fast

Where to find Overture Keywords »