iPhone allows Hotel Guests to Search

October 29, 2005

Teledex has introduced a Local Search readied telephone for the hotel industry which lets hotel guests search YellowPage local search services by Commoca. The iPhone includes a touchscreen where hotel guests can press the Yellow Pages walking fingers icon to access local restaurants, services, shopping and businesses.

Source: Search Engine Journal

This is an interesting tech development in the world of local advertising. Technical advancements in local have been slow in coming, or have been beta features (like Google’s mobile search) that have never been widely adopted.

Greg Sterling of The Kelsey Group has an interesting take on this development:

Everyone in the local search biz has said something like, “once there’s a laptop in the kitchen then . . .” (fill in the blank with your own traditional media doomsday scenario). Most people don’t know how to set up wireless networks and don’t have laptops in the kitchen. But they’ve got phones . . .

It’ll be interesting to see how widespread this adoption becomes.

Related Information:

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Written by Brad Geddes aka eWhisper · Filed Under Local Advertising News