Wyoming Advertising

Posted: August 22, 2005

Wyoming Advertising

One of the Louisiana Purchase states, Wyoming has produced some of America’s most notable frontiersmen, such as Jedediah Smith. Its reputation as a ranching center is well earned, with dude ranches remaining a common business. Wyoming’s landscape is a unique and majestic expanse that breaks from plains into narrow rock formations and sharply rising mountains.

Its vegetation is less sparse than that of Nevada, though it isn’t as green as Minnesota. Despite the dryness of its plains, much of the state is forest. Wyoming is a major center of cowboy culture and has several rodeos and related events that draw tourists from across the nation interested in witnessing ranch skills.

While famous mainly for its ranches, the more profitable business is the energy industry, which draws from Wyoming’s plentiful natural gas, uranium, and petroleum supplies. Ranches are not only popular as tourist attractions, but are also commonly purchased by people eager to see what Wyoming’s ranch life has to offer. A booming tourist season in Wyoming is as reliable as Old Faithful.

Top online verticals for Wyoming:

hotel
vacation
real estate
travel
ranch
game and fish
hiking
hunting
lawyer
jobs
fishing
newspaper
job service
tourism
mortgage
fly fishing
home equity loan
state parks

Important Wyoming statistics:

Geographic Area: Wyoming
Population: 493,782
Sex: Male (50.3%)
Female (49.7%)
Median Age: 36.2
Race: White (92.1%), Black or African American (0.8%), American Indian and Alaska Native (2.3%), Asian (0.6%), Native Hawaiian and Other Pacific Islander (0.1%), Other (2.5%)
Languages Spoken: English (93.6%), Spanish (4.0%), Other Indo-European languages (1.4%), Asian and Pacific Island languages (0.5%)

Largest Cities:

Cheyenne
Casper
Laramie
Gillette
Rock Springs

Largest Counties:

Laramie County
Natrona County
Sweetwater County

Wyoming Income Levels:

Median Income (individual): $37,892
Median Income (family): $45,685

Top Occupations:

Management, professional, and related occupations (30.0%)
Sales and office occupations (24.2%)
Service occupations (16.7%)
Construction, extraction, and maintenance occupations (14.8%)

Top Industries:

Educational, health and social services (21.5%)
Retail trade (11.8%)
Agriculture, forestry, fishing and hunting, and mining (10.7%)
Arts, entertainment, recreation, accommodation and food services (9.6%)

Advertising in Wyoming

A steadily growing population is prompting economic growth and diversification throughout the state, but despite the success of Wyoming’s industries, they occupy few categories. Manufacturing and food processing are industries that have expanded considerably, both in depth and breadth. The most common types of businesses, however, remain ranches, farms, and tourist industries supporting the parks systems and ranches.

Ranches that offer sometimes quite extensive glimpses into ranch life, including in some cases vocational training, are a popular business, and many who come to Wyoming seek an outdoors experience, whether they’re visiting Yellowstone National Park or fishing one of Wyoming’s many well-stocked streams.

Campgrounds, cabins, and resorts set in the wilderness are therefore doing very well. More conventional accommodations such as hotels also do very well in this heavily visited state. During some seasons, visitors may need to reserve their accommodations well in advance. In this case, having advertising that could target people in other states would be very useful.

Guidebooks and tourist bureaus are helpful, but offer a rather limited platform. Search-based online advertising is a good way to increase the scope of your advertising without a lot of difficulty and expense. Search-based advertising matches advertisements to Internet searches, which means that a web page for a search for “Wyoming ranch” would include not only search results but also your ranch ad!

Horseback expeditions and extremely rare geographic features are major draws for tourists, although hunting and fishing are also very popular. Wyoming has some of the best hunting and fishing in the US, and many businesses capitalize on the demand for supplies and guides. Apart from the tourist industries, realtors and brokers are in demand: as the population increases and industry continues to develop, property changes hands.

Related Information:

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Written by Brad Geddes aka eWhisper · Filed Under State Advertising Info