Wisconsin Advertising

Wisconsin is famous amongst football enthusiasts for having a freezing and hostile home field advantage, but its reception to business is thankfully much warmer. Agricultural industries range from produce production to processing and other value-adding industries. Wisconsin, in addition to producing varied foodstuffs, is one of the leading lumber industry locations in the US. Wisconsin benefits from its proximity to the Great Lakes.

These lakes are the sites of ports that connect Wisconsin’s robust manufacturing sector’s products to the rest of the world, as well as provide an outlet for its many natural resources. Like several other states, many Native American reservations in Wisconsin feature casinos. Wisconsin’s tourist trade has grown on the strength of its gaming, as well as better utilization of its parks as a means to attract tourists. Notable food specialties include cheese, beer, and meat, with several brands having been heavily lauded for their quality. Milwaukee is a vibrant midwestern city that offers the best in American entertainment and nightlife.

Top online verticals for Wisconsin:

• lottery
• real estate
• job net
• dairy industry
• cheese industry
• jobs
• newspaper
• dmv
• state parks
• state fair
• department of transportation
• lawyer
• humane society
• travel
• job search
• campground
• employment
• camping
• engine
• tourism

Important Wisconsin statistics:

• Geographic Area: Wisconsin
• Population: 5,363,675
• Sex: Male (49.4%)
• Female (50.6%)
• Median Age: 36.0
• Race: White (88.9%), Black or African American (5.7%), American Indian and Alaska Native (0.9%), Asian (1.7%), Other (1.6%)
• Languages Spoken: English (92.7%), Spanish (3.4%), Other Indo-European languages (2.5%), Asian and Pacific Island languages (1.2%)

Largest Cities:

• Milwaukee
• Madison
• Green Bay
• Kenosha
• Racine

Largest Counties:

• Milwaukee County
• Dane County
• Waukesha County

Wisconsin Income Levels:

• Median Income (individual): $43,791
• Median Income (family): $52,911

Top Occupations:

• Management, professional, and related occupations (31.3%)
• Sales and office occupations (25.2%)
• Production, transportation, and material moving occupations (19.8%)
• Service occupations (14.0%)

Top Industries:

• Manufacturing (22.2%)
• Educational, health and social services (20.0%)
• Retail trade (11.6%)
• Arts, entertainment, recreation, accommodation and food services (7.3%)

Advertising in Wisconsin

It would seem on the face of things that many of Wisconsin’s industries, such as shipping, farming, and mineral extraction would favor the participation of large-scale enterprises over small businesses. This is, however, a misperception. Every large industry has supporting business-to-business industries, and the busy product economy of Wisconsin requires many such businesses. Storage, transportation, and information processing concerns are necessary supporting industries for Wisconsin’s economy. Geology and agriculture consultants are highly valued, as are new outdoors companies. Wisconsin, already well known for its bustling economy, is investing in maintaining the growth its primarily outdoors tourist industry has recently seen.

Wisconsin has a great deal of engine and medical equipment production. A new specialty medical supplier would have good prospects in Wisconsin, provided that they could get the word out about their business. Establishing a name for a company is often a very difficult process, and in this industry it’s no different. With so many companies advertising in trade magazines and at conferences, it’s hard to break new ground with a marketing strategy. One way is search-based online advertising. More and more people are finding that this method of advertising is what’s been missing from their marketing strategy. What sets this exciting new marketing medium apart from the rest is its focus on the people who are most likely to be your customers: people searching the web using terms related to your company’s industry.

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