Washington Advertising

Posted: August 21, 2005


Washington Advertising

Washington State is world renowned for its culture, beauty, and wealth of natural resources. From the rocky Pacific coastline to the strings of pearls known as the Cascade and Olympic mountain ranges, Washington State holds an incredible amount of possibility for traveler and entrepreneur alike.

In Washington people can do all the things that are available in the world, from windsurfing to hiking, from fishing to mountain climbing and river rafting.

And when you’ve come down from climbing Mt. Rainier, and you’re ready to twist the lid on a cold local micro brewed beer, remember that most of Seattle (and lots of other towns as well) has wireless access throughout, so you can sit in your favorite cafe or bar and plan your next Washington adventure.

With such a tech savvy populace the small business owner may wonder what the best way to tap into the abounding potential for growth in a market like Washington State.

The challenge to the small business owner is greatly reduced when they use a specialized, targeted online advertising campaign to find the potential customer base that is out there waiting to be captured.

Online marketing is a particularly valuable tool when it comes to changing people’s interest in the various industries of Washington State and turning it into profit.

Top Online Verticals in Washington:

  • seahawks
  • hotel
  • mortgage
  • travel
  • river rafting
  • state parks
  • lawyer
  • real estate
  • jobs
  • lottery
  • hiking
  • ocean shores vacations
  • health care
  • restaurant
  • Mt Washington ravel

Important Washington Statistics:

Geographic Area: Washington

  • Population: 5,894,121
  • Sex: Male (49.8%)
            Female (50.2%)
  • Median Age: 35.3
  • Race: White (81.8%), Black or African American (3.2%), Asian (5.5%), American Indian and Alaska Native (1.6%)

Largest Cities:

  • Seattle
  • Tacoma
  • Spokane
  • Vancouver
  • Bellevue

Largest Counties:

  • King County
  • Pierce County
  • Snohomish County

Languages Spoken:  

  • English (86.0%)
  • Spanish (5.8%)
  • Asian and Pacific Island languages (4.4%)
  • Other Indo-European languages (3.2%)

Washington Income Levels:

  • Median Income (individual): $45,776  
  • Median Income (family): $53,760

Top Occupations:

  • Management, professional, and related occupations (35.6%)
  • Sales and office occupations (25.9%)
  • Service occupations (14.9%)
  • Production, transportation, and material moving occupations (12.7%)

Top Industries:

  • Educational, health and social services (19.4%)
  • Manufacturing (12.5%)
  • Retail trade (12.1%)
  • Professional, scientific, management, administrative, and waste management services (9.8%)

Advertising in Washington

Taking a quick glance at the statistics above, we can see that Washingtonians love the outdoors. Whether by seeing a Seahawks or Mariners game, soaking up some sun (and fish and chips) in the Elliot Bay harbor, hiking in the Cascades, or exploring the potential of Eastern Washington and the power of the Columbia river, people who live in or come to Washington have a great interest in enjoying the bounty that Mother Nature has so generously offered.

So how does the small business owner turn that into cash?

With a targeted online advertising campaign, people’s interests can be focused on, and your business can be advertised in a way that intimately links you to your customer.

Washington is particularly adept at using technology, and with an effective online marketing system, you can harness the massive possibilities for growth that exist. No matter what your business, there is an industry that receives a high number of hits that will be right for you. These verticals can act as magnets for people, and with a link to your small business they will be like portals to your product.

Online advertising can specifically target the immense audience that is waiting to take advantage of your goods and services. Whether you are in the outdoor, entertainment, hospitality, or real estate industries, you can get an advantage with online marketing.

So link up now to a vast consumer base with an online advertising campaign
that is specifically tailored to the needs of your small business.

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