Oregon Advertising

Posted: August 16, 2005

Oregon Advertising

With its rolling green hills and stunning coastline, no state beats Oregon. People from around the world have come to enjoy what the state has offer and a smart bunch of folk have decided to call Oregon their home.

Whether you like to hike, camp, kayak, see a play (think Ashland), enjoy the urban environment in Portland or the college atmosphere of Eugene, Oregon has it all. And for those who live or travel in Oregon the Internet is one of the best ways to find out information about things to do in the state.

For small businesses in Oregon, online advertising represents the best way to take advantage of the immense market that exists for your products and services. Gaining knowledge of the top verticals searched for in your state and advertising your company within them will create the interest in your small business that you have been looking for.

If you wish to increase your profit and customer base to an unlimited size, online advertising can make your wish come true.

Advertising in highly searched verticals can capture the immense potential in the state of Oregon and turn it into raw profit.

Top Online Verticals in Oregon:

Real estate
dmv
lottery
travel
state parks
bed breakfast
employment department
lawyer
home loan
wine
fishing
beaches
camping
rafting

Important Oregon Statistics:

Geographic Area: Oregon

Population: 3,421,399
Sex: Male (49.6%)
Female (50.4%)
Median Age: (36.3%)
Race: White (86.6%) Black or African American (1.6%)

Largest Cities:

Portland
Salem
Eugene
Gresham
Beaverton

Largest Counties:

Multnomah County
Washington County
Clackamas County

Languages Spoken:

English (87.9%)
Spanish (6.8%)
Other Indo-European (2.6%)
Asian and
Pacific Island (2.4%)

Oregon Income Levels

Median Income (individual): $40,916
Median Income (family): $48,680

Top Occupations:

Management, professional, and related occupations (33.1%)
Sales and office occupations (26.1%)
Service (15.3%)
Production, transportation, and material moving occupations (14.7%)

Top Industries:

Educational, health and social services (19.3%)
Manufacturing (14.4%)
Retail trade (12.5%)

Advertising in Oregon

One worry of many small business owners is how to get information about their product to a wider audience. In the case of the state of Oregon the answer could be at your fingertips.

Indeed, many industries that have a high level of searches are ripe for advertising, with the large consumer base already in place.

In Oregon, many outdoor activities are big draws for tourists and locals alike. Camping, rafting, and hiking sites get many hits from searches, as does the fishing industry. Web sites about outdoor activities are a great way to advertise your business, even if your product is only tangentially related to the site at hand. In other words, there is a wealth of possibility for online advertising whether you offer outdoor equipment, hotels to stay in while fishing, or even guided fishing tours.

And don’t forget that hospitality services are another highly searched area, as is the wine industry and the Oregon State lotto. Lawyer sites also get a high number of hits.

Getting your advertising in place, in the right place, is the best way to reach a large amount of people who can use the ad as a gateway to your product.

If your small business plan includes a jump to a higher market share, online advertising can make your plans a reality by displaying your product to a vast audience.

Whether your small business caters to the tourism, outdoor, wine, or fishing industries, you can create a connection with your potential customers by advertising with the top online verticals in the state of Oregon.

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