Montana Advertising

August 22, 2005

Montana Advertising

Montana’s natural beauty draws tourists from all over the world. Hotel and restaurant owners expect good business, with good reason. Entrepreneurs interested in specializing in outdoor products and services should be optimistic about finding success in Montana. Creativity and quality have shaped Montana’s outdoor lifestyle industry, with fishing and hunting outfits experiencing a good market.

Montana, with its expanses of unspoiled lands and famous Big Sky, attracts both those wanting to get away from it all, and those who decide they want to stay. For developers and real estate agents, Montana offers many beautiful locations and a good market. The time is right to see what opportunities are available in Montana. Montana has long been famous for its ranches, but more recently golf has been finding Montana a great place to tee off. Montana, as one of the least densely populated states in the US, is ready to receive new businesses.

Top Online Verticals for Montana:

vacation
real estate
fly fishing
bed & breakfast
travel
hotel
job service
lottery
tractors
silversmiths
fish wildlife and parks
restaurant
lawyer
ranches
tourism
resort
hunting

Important Montana statistics:

Geographic Area: Montana
Population: 902,195
Sex: Male (49.8%)
Female (50.2%)
Median Age: 37.5
Race: White (90.6%), Black or African American (0.3%), American Indian and Alaska Native (6.2%), Asian (0.5%)
Largest Cities: Billings, Missoula, Great Falls, Butte-Silver Bow, Bozeman
Languages Spoken: English (94.8%), Spanish (1.5%), Other Indo-European languages (2.1%), Asian and Pacific Island languages (0.4%)

Largest Counties:

Yellowstone County
Missoula County
Cascade County

Montana Income Levels:

Median Income (individual): $33,024
Median Income (family): $40,487

Top Occupations:

Management, professional, and related occupations (33.1%)
Sales and office occupations (25.5%)
Service occupations (17.2%)
Production, transportation, and material moving occupations (11.2%)

Top Industries:

Educational, health and social services (21.7%)
Retail trade (12.8%), Arts, entertainment, recreation, accommodation and food services (10.4%)
Agriculture, forestry, fishing and hunting, and mining (7.9%)

Advertising in Montana

It’s clear that between ranches, the tourist industry, real estate market, and outdoor businesses, Montana is open for business. The question then, for many business owners, is how to become known in such a well-established tourist business market. When you’re up against years of word-of-mouth, it can be difficult to make a name for your company. The solution is creative, effective advertising methods, including search-based, targeted ads.

Search-based advertising delivers your message to those who want to hear it. Imagine if every time someone searched the Internet for “Montana hotels” they could view an ad for your hotel. That’s what makes search-based advertising so effective: it connects people interested in your type of business with your advertising message. Newspapers, billboards, and radio advertising can all be effective, but you can end up paying a lot to get your message to people who may not be all that interested in what your business can provide.

Besides the traditional camping and hotel businesses, hospitality entrepreneurs are finding new ways to attract Montana tourists to their businesses. Resorts, RV camping, and cabins are popular forms of catering to those from out of state. Many of the country’s rich, famous, and distinguished come to Montana in search of relaxation and peaceful surroundings. This more recent type of upscale clientele has increased the demand for luxury accommodations as well as ambitious, large-budget wilderness expeditions.

Related Information:

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Written by Brad Geddes aka eWhisper · Filed Under State Advertising Info