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NY Times on Blog Evangelists

Posted: October 28, 2005

The NY Times has an interesting article on Blog Evangelists.

For these bloggers, intertwining their personal stories and commentaries gives them a stake in defining the brand’s image while linking them with fans of similar mind across the country.

“They feel like they own the brand, that it’s theirs,” Jackie Huba, author of the book “Creating Customer Evangelists,” said of the bloggers. “They feel they’re doing the world a service,” she said.
For readers, these blogs, like the customer reviews on Amazon.com, help them make decisions about what to buy. And according to a survey released this spring by Yankelovich, a marketing firm based in Chapel Hill, N.C., a third of all consumers would prefer to receive product information from friends and specialists rather than from advertising.

Source

Blogs can help define a brand, and they are powerful marketing, especially since they’re not marketing - they’re sincere customers.

What I found interesting what NY Times willingness to show blogs in a somewhat positive light. There have been some comments by NY Times individuals that Blogs are not ‘real journalism’ and how they are not ‘authority’ information. However, no one can deny they are a source of information - and to that end, they will stay no matter how more ‘official’ journalists believe in the authority of print.

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