Steve has been on a bit of a tear with entries I’ve really liked recently.
This one is all about creating blog evengelists, and a book by Ben & Jackie about Creating Customer Evangelists.
Interesting read (follow the other links on his site to get the entire picture).
Possibly Related Posts:
- NY Times on Blog Evangelists
- All About Microsoft adCenter’s adExcellence Program
- PPC Rules Bidding
- Creating Privacy Policies
- Speaking at SES on Ads in a Quality Score World
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