With the new placements + keyword targeting from Google, one could place many of their traditional media buys via AdWords.

I walk through how to buy:

• Run of Network
• Run of Site
• Run of Category within a Site
• Run of Site when it Matches your Keywords
• Run of Category within a Site when it Matches your Keywords

within your AdWords account.

Enjoy the article.

When: Tuesday, August 26, 2008

Where: Just across the GW, 10 miles from from downtown Manhattan.

Doubletree Fort Lee/George Washington Bridge

2117 Route 4 Eastbound

Fort Lee, NJ 07024

Agenda Timeline:

• Registration: 8:30 am – 9:00 am
• Morning Session: 9am-12pm
• Lunch Break: 12:00pm – 1:00pm
• Afternoon Session: 1pm-5pm

Breakfast and refreshments will be served.

Agenda:

Other Upcoming Seminars:

Hope to see you there.

• New York Registration Page
• Google Information Page
• More about the seminars

The links discussed in the show will be on the PPC Rockstar blog.

When: Thursday, August 28, 2008
Where: Hilton Atlanta
255 Courtland Street NE
Atlanta, GA 30303

Agenda Timeline:

• Registration: 8:30 am – 9:00 am
• Morning Session: 9am-12pm
• Lunch Break: 12:00pm – 1:00pm
• Afternoon Session: 1pm-5pm

Breakfast and refreshments will be served.

Agenda:

Other Upcoming Seminars:

Hope to see you there.

• New York Registration Page
  
• Google Information Page
• More about the seminars

If you need to learn more about quality score, check out Quality Score Demystified.

First off, eWhisper.net blog subscriptions. You should be automatically subscribed to the new blog via some 301 and Feedburner magic; hence why you are able to read this post right now. If for some reason your feedreader does not follow 301s, then you might want to subscribe to the new blog feed here.

Secondly, I have officially resigned from RH Donnelley/LocalLaunch. I wish everyone the best at LocalLaunch. After almost four years of watching the company grow from a startup, go through acquisition, and become part of a public company; it’s been quite a ride. One that I’m glad I was a part of; yet there is always a new journey to be had in the crazy world of internet marketing.

Lastly - what’s next?

One of my passions has been to help other companies to succeed. I enjoy seeing (and sometimes helping) others to grow, thrive, and become experts in the world of marketing. Hence the new business model - providing internet marketing education to businesses.

We’re working to provide these services in a few ways right now; which will grow over time.

• In-house PPC & SEO training for staff
• In-house workshops where we will work with your company through setup or optimization of PPC campaigns
• AdWords Seminars where you can attend a full day session to become more familiar with how to effectively run a Google AdWords campaign

The other challenge many businesses is face is receiving buy-in from executives for your internet marketing efforts. I’ve designed a couple presentations where we will work with executive teams to show them the opportunity, train them on the basics of marketing so they are more informed in making decisions (and hopefully this will help empower the staff).

• Search Opportunity Overview for your executives
• Learn the Basics of Internet Marketing for executives

I’m also very interested in working with others who provide small conferences, workshops, and training for businesses. Due to conflicts, I’ve had to turn down a plethora of opportunities in the past. Being my own boss again, it’s much easier to quickly size up opportunities, make decisions, and try out new venues for informing businesses on not only the opportunities that exist, but how to take advantage of those opportunities.

Of course, I’m not doing all of this solo. Leslie Clark is joining me at bg Theory. She brings seven years of both traditional and internet marketing experience to the new endeavor; and is playing an integral part in our growth and services.

If you’d like to chat in person, I’ll be speaking at SMX Local this week, SES San Jose in a few weeks, and Pubcon in November.

Otherwise, feel free to send me an email, or use the site’s contact form to get in touch.

Enjoy,
Brad Geddes

Both advertisers and agencies can become confused with all of the pricing options available, so I tried to walk through some of the pros and benefits of each pricing type.

enjoy.