Archive for the 'Speaking Events' Category

Speaking at SMX on Pump Up Your Paid Search

Sunday 22 April 2007 @ 9:36 am

I’ll be speaking at SMX in Seattle on June 5th.

The session is:

Pump Up Your Paid Search!
In this session, tips and techniques designed to help pros get even more out of their paid search campaigns.

The session is going to be about advanced PPC topics. We’re looking for topics that even advanced search marketers are seeking additional information.

If you have ideas you’d like to submit for consideration, please let me know.

Related Information:

Hope to see you there.

Comments (1) | Posted in Blog, Speaking Events

AdWords Seminars Coming to Las Vegas

Friday 20 April 2007 @ 7:14 am

When:
Las Vegas, NV - Thursday May 24th, 2007

Where:
The Westin Casuarina Las Vegas Hotel, Casino & Spa
160 East Flamingo Road
Las Vegas, Nevada 89109
Phone 702.836.5900
Driving Directions

Times:
Registration: 7:30 - 8:00 AM
Morning Session: 8:00 - 12:00 PM
Lunch Break: 12:00 - 1:00 PM
Afternoon Session: 1:00 - 5:00 PM

Breakfast and Refreshments Served

Agenda:

Morning:

The Search Process
Best Practices
Keywords
- Generating Keywords
- Creating Keyword Lists
- Match Type
Negative Keywords
AdWords Keyword Tool
Effective Search Ads
Landing Pages
Optimizing AdWords Accounts
- Optimizing For Traffic
- Optimizing For Conversions
- Optimizing For Quality Score
- Optimizing For the Content Network
Conversion Tracking
AdWords Tools
- Traffic Estimator
- Copy/Move Keywords/Ad Text
- Advanced Search and Editing
- Ad Diagnostic Tool
- Disapproved Ads Tool
- Change History
Reporting Options

Afternoon:

Advanced Ad Types
- Local Business Ads
- Image Ads
- Video Ads
- Mobile Ads
IP Targeting & Geo Keywords
- Local Targeting Options
Advanced Ad Display
- Ad Scheduling
- Position Preference
- Ad Serving
Budget Settings
- Ad Delivery
- Bidding Options
Calculate Your Maximum Bid
AdWords Editor
Google Analytics
Split Testing
Invalid Clicks
My Client Center
AdWords API
Resources

Hope to see you there.

Information on Google’s website
Registration Page

Comments (0) | Posted in Blog, Speaking Events

AdWords Seminars Coming to St. Louis

Wednesday 18 April 2007 @ 5:52 am

When:
May 1, 2007
Intermediate session: 8am-12pm
Advanced session: 1pm-5pm

Where:
Sheraton Clayton Plaza Hotel
7730 Bonhomme Avenue
Clayton, MO 63105

Agenda:

Morning:

The Search Process
Best Practices
Keywords
- Generating Keywords
- Creating Keyword Lists
- Match Type
Negative Keywords
AdWords Keyword Tool
Effective Search Ads
Landing Pages
Optimizing AdWords Accounts
- Optimizing For Traffic
- Optimizing For Conversions
- Optimizing For Quality Score
- Optimizing For the Content Network
Conversion Tracking
AdWords Tools
- Traffic Estimator
- Copy/Move Keywords/Ad Text
- Advanced Search and Editing
- Ad Diagnostic Tool
- Disapproved Ads Tool
- Change History
Reporting Options

Afternoon:

Advanced Ad Types
- Local Business Ads
- Image Ads
- Video Ads
- Mobile Ads
IP Targeting & Geo Keywords
- Local Targeting Options
Advanced Ad Display
- Ad Scheduling
- Position Preference
- Ad Serving
Budget Settings
- Ad Delivery
- Bidding Options
Calculate Your Maximum Bid
AdWords Editor
Google Analytics
Split Testing
Invalid Clicks
My Client Center
AdWords API
Resources

Hope to see you there.

Information on Google’s website
Registration Page

Comments (0) | Posted in Blog, Speaking Events

SEO Class coming back to Manhattan

Monday 16 April 2007 @ 6:41 am

The first SEO Class was very successful. The feedback was excellent, and we’re happy with how the day went. Based upon the first event, we’re going to enjoy putting on a two day SEO Class.

The speakers are:

For a sneak preview of the unbiased information you’ll hear from the presenters, check out Michael’s post on Google wants to tell you how to run your website.
The next class is a two day workshop the 17th & 18th of May in Manhattan. If you’re interested, you can also look through the agenda, or better yet, register.

Hope to see you there.

Comments (0) | Posted in Blog, Conferences, Speaking Events