In addition to speaking at SES on Creating Compelling Ads, I will also be speaking on ‘Ads in a Quality Score World‘.

I’ll be focusing on Google’s complex quality score formula. As the information is reviewed by Google for the AdWords Seminars, its as close to official as you’ll often see on the web by any non-Google employee.

If you’d like to dig more into how quality score works, there’s also a series of blog posts on the AdWords Quality Score Factors.

I’m giving a two hour seminar at SuperZoo, a vertical trade show for the pet industry, on introducing your business to the web.

SuperZoo is taking place September 18th-20th in Las Vegas; at the Vegas convention center. If you are in the pet industry; a distributor of food or products, a retail store, a pet store, kennel, animal hospital, or anything else in the pet industry, this is a free three day conference to meet, network, and see exhibitors across your vertical.

The seminar agenda is straightforward:

• Why your business should be online
• Best practices for creating websites
• Overview of search
• An intro to search engine advertising (PPC)
• An intro into ranking in the search engines (SEO)
• How to get your business information into local search properties
• How to measure the effectiveness of your website
• Case studies

Seminar: Grow Your Business with an Online Presence

When: Thursday, September 20th from 9:00 a.m. to 11:00 a.m.

Where: Conference Room Upper Level Convention Center

Summary: Today’s advertising landscape is changing so quickly, business owners and marketers are rapidly being forced to come to terms with the impact of online media. However, in the ever-changing interactive world many companies don’t know where to start when positioning their company in front of online customers. In this session you will learn what search marketing is and why it is important to your business, the steps necessary to create an online presence, how to drive traffic to your website, and optimizing your online marketing campaigns to obtain superior results.

Hope to see you there.

SES San Jose is always one of my favorite conferences of the year. The proximity to Google, Yahoo, and Silicon Valley always make it quite the event (and everyone wants to attend the Google Dance).

If you’ve only been to the NYC or Chicago Search Engine Strategies show, it’s a completely different conference.

SES NYC = Madison Avenue
SES San Jose = Silicon Valley
SES Chicago = Die hards (it’s in December in Chicago)

I’ll be in San Jose speaking at the Creating Compelling Ads panel on August 21st.

You can see some of my older presentaions here.

If you’d like to register, or find out more info, here’s the home of SES San Jose.

The AdWords Seminar for Success series is coming to Vancouver, Canada

When:
Thursday, August 30th, 2007

Where:
Hilton Vancouver Metrotown
6083 McKay Avenue
Burnaby, British Columbia, Canada V5H 2W7
Phone 604.438.1200
Driving Directions
Registration: 7:30 - 8:00 AM
Morning Session: 8:00 - 12:00 PM
Lunch Break: 12:00 - 1:00 PM
Afternoon Session: 1:00 - 5:00 PM

Breakfast and Refreshments Served

Agenda:

Morning:

• The Search Process
• Best Practices
• Keywords
  • Generating Keywords
  • Creating Keyword Lists
  • Match Type
• Negative Keywords
• AdWords Keyword Tool
• Effective Search Ads
• Landing Pages
• Optimizing AdWords Accounts
  • Optimizing For Traffic
  • Optimizing For Conversions
  • Optimizing For Quality Score
  • Optimizing For the Content Network
• Conversion Tracking
• AdWords Tools
  • Traffic Estimator
  • Copy/Move Keywords/Ad Text
  • Advanced Search and Editing
  • Ad Diagnostic Tool
  • Disapproved Ads Tool
  • Change History
• Reporting Options

Afternoon:

• Advanced Ad Types
  • Local Business Ads
  • Image Ads
  • Video Ads
  • Mobile Ads
• IP Targeting & Geo Keywords
  • Local Targeting Options
• Advanced Ad Display
  • Ad Scheduling
  • Position Preference
  • Ad Serving
• Budget Settings
  • Ad Delivery
  • Bidding Options
• Calculate Your Maximum Bid
• AdWords Editor
• Google Analytics
• Split Testing
• Invalid Clicks
• My Client Center
• AdWords API
• Resources

Hope to see you there.

Information on Google’s website
Registration Page

Are you still trying to figure out the internet?
Is your company still evaluating if you need to be on the web?
Do the words SEO, PPC, and Data Distribution confuse you?
Are you determining if you need a website, profile, or internet presence?
Do your customers know how to find you on search engines?
What about IYPs?
Or other local properties?
Can you measure the effectiveness of online advertising?

LocalLaunch is conducting a half day seminar in Chicago that will answer those questions and more.

This seminar is for individuals who are still struggling to get their business online, and then learn how to drive traffic to your website. If you want your business online, and you don’t know where to start - this will be a valuable day for you.

This seminar will cover:

• Why your business should be online
• Best practices for creating websites
• Overview of search
• An intro to search engine advertising (PPC)
• An intro into ranking in the search engines (SEO)
• How to get your business information into local search properties
• How to measure the effectiveness of your website
• Case studies

Agenda

• 9:30 – 10:00 Registration
• 10:00 – 2:00 Seminar
• 2:00 – 2:30 RHD Product Demonstration (optional)
• 2:30 – 5:00 Networking Reception (optional)

Cost: $249

Lunch and refreshments will be served during the seminar. The networking reception will allow you to meet other local businesses and have a drink on us.

A representative from Yahoo will also be attending and will be ending the day with a fun contest about the day’s materials.

For more information, please see Marketing Your Chicago Business Online: Meet the Experts.

The next AdWords Seminar is coming to Philadelphia is August.

When:
Tuesday, August 14th, 2007

Where:
The Inn at Penn, A Hilton Hotel
3600 Sansom Street
Philadelphia, PA 19104
Phone 215.222.0200
Driving Directions

Registration: 7:30 - 8:00 AM
Morning Session: 8:00 - 12:00 PM
Lunch Break: 12:00 - 1:00 PM
Afternoon Session: 1:00 - 5:00 PM

Breakfast and Refreshments Served

Agenda:

Morning:

• The Search Process
• Best Practices
• Keywords
  • Generating Keywords
  • Creating Keyword Lists
  • Match Type
• Negative Keywords
• AdWords Keyword Tool
• Effective Search Ads
• Landing Pages
• Optimizing AdWords Accounts
  • Optimizing For Traffic
  • Optimizing For Conversions
  • Optimizing For Quality Score
  • Optimizing For the Content Network
• Conversion Tracking
• AdWords Tools
  • Traffic Estimator
  • Copy/Move Keywords/Ad Text
  • Advanced Search and Editing
  • Ad Diagnostic Tool
  • Disapproved Ads Tool
  • Change History
• Reporting Options

Afternoon:

• Advanced Ad Types
  • Local Business Ads
  • Image Ads
  • Video Ads
  • Mobile Ads
• IP Targeting & Geo Keywords
  • Local Targeting Options
• Advanced Ad Display
  • Ad Scheduling
  • Position Preference
  • Ad Serving
• Budget Settings
  • Ad Delivery
  • Bidding Options
• Calculate Your Maximum Bid
• AdWords Editor
• Google Analytics
• Split Testing
• Invalid Clicks
• My Client Center
• AdWords API
• Resources

Hope to see you there.

Information on Google’s website
Registration Page

The first SEO Class was very successful. The feedback was excellent, and we’re happy with how the day went. We’ve officially partnered with Webmaster World for the next show which is coming back to New York on July 30th-31st.

The speakers are:

• Michael Grey
• Todd Mailcoat
• Greg Niland
• and myself

Feel free to visit the SEO Class website, view the agenda, or better yet, register.

There’s also a discussion on Webmaster World about the next class.

Hope to see you there.

When:
Boston, MA- Tuesday June 26th, 2007

Where:
Omni Parker House
60 School Street
Boston, Massachusetts 02108
Phone 617.227.8600
Driving Directions

Times:
Registration: 7:30 - 8:00 AM
Morning Session: 8:00 - 12:00 PM
Lunch Break: 12:00 - 1:00 PM
Afternoon Session: 1:00 - 5:00 PM

Breakfast and Refreshments Served

Agenda:

Morning:

• The Search Process
• Best Practices
• Keywords
  • Generating Keywords
  • Creating Keyword Lists
  • Match Type
• Negative Keywords
• AdWords Keyword Tool
• Effective Search Ads
• Landing Pages
• Optimizing AdWords Accounts
  • Optimizing For Traffic
  • Optimizing For Conversions
  • Optimizing For Quality Score
  • Optimizing For the Content Network
• Conversion Tracking
• AdWords Tools
  • Traffic Estimator
  • Copy/Move Keywords/Ad Text
  • Advanced Search and Editing
  • Ad Diagnostic Tool
  • Disapproved Ads Tool
  • Change History
• Reporting Options

Afternoon:

• Advanced Ad Types
  • Local Business Ads
  • Image Ads
  • Video Ads
  • Mobile Ads
• IP Targeting & Geo Keywords
  • Local Targeting Options
• Advanced Ad Display
  • Ad Scheduling
  • Position Preference
  • Ad Serving
• Budget Settings
  • Ad Delivery
  • Bidding Options
• Calculate Your Maximum Bid
• AdWords Editor
• Google Analytics
• Split Testing
• Invalid Clicks
• My Client Center
• AdWords API
• Resources

Hope to see you there.

Information on Google’s website
Registration Page

SES Latino was one of my favorite conferences last year. The mix of individuals who attended were quite different from the typical conference scene, hence, they had a different viewpoint on search that was quite interesting to hear and learn.

This year, I’ll be speaking twice at SES Latino:

June 18th: Buying Search Engine Advertising: Latino Edition
Paid placement is a form of search engine advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Even with the same search engine company, it may have a different method of selling paid search in Latin America. Learn what’s available in this session that is especially geared toward beginners, with details on programs from major providers and advice from advertisers.

June 19th: Targeting Spanish/Portuguese Search Ads By Demographics & Behavior
Attracting Latinos requires an in-depth knowledge about specific demographic behavior and culture. Search profiling makes it possible to target searchers with ads long after they’ve done a particular search. There are 3 primary languages spoken among U.S. Hispanics and Latin Americans and 25 countries of origin. In some cases, there are with different values, customs, behaviors, and attitudes to consider. This session will serve as a valuable guide to making your Search Ads more effective.

I expect this year’s conference to be as interesting as last year’s. And, who doesn’t want to spend a few days in Miami?

Hope to see you there.

When:
Dallas, TX - Tuesday June 12th, 2007

Where:
Radisson Hotel Dallas Love Field
1241 West Mockingbird Lane
Dallas, TX 75247
Phone 214.630.7000
Driving Directions

Times:
Registration: 7:30 - 8:00 AM
Morning Session: 8:00 - 12:00 PM
Lunch Break: 12:00 - 1:00 PM
Afternoon Session: 1:00 - 5:00 PM

Breakfast and Refreshments Served

Agenda:

Morning:

• The Search Process
• Best Practices
• Keywords
  • Generating Keywords
  • Creating Keyword Lists
  • Match Type
• Negative Keywords
• AdWords Keyword Tool
• Effective Search Ads
• Landing Pages
• Optimizing AdWords Accounts
  • Optimizing For Traffic
  • Optimizing For Conversions
  • Optimizing For Quality Score
  • Optimizing For the Content Network
• Conversion Tracking
• AdWords Tools
  • Traffic Estimator
  • Copy/Move Keywords/Ad Text
  • Advanced Search and Editing
  • Ad Diagnostic Tool
  • Disapproved Ads Tool
  • Change History
• Reporting Options

Afternoon:

• Advanced Ad Types
  • Local Business Ads
  • Image Ads
  • Video Ads
  • Mobile Ads
• IP Targeting & Geo Keywords
  • Local Targeting Options
• Advanced Ad Display
  • Ad Scheduling
  • Position Preference
  • Ad Serving
• Budget Settings
  • Ad Delivery
  • Bidding Options
• Calculate Your Maximum Bid
• AdWords Editor
• Google Analytics
• Split Testing
• Invalid Clicks
• My Client Center
• AdWords API
• Resources

Hope to see you there.

Information on Google’s website
Registration Page