Every wonder what your AdWords mobile ad looks like on a mobile phone? How about on a different carrier? Or in a different country?

Similar to the search preview page, Google launched an search preview page, Google launched an ad preview page for mobile (http://www.google.com/m/adpreview).

The really nice part is the on screen segmentation controls. It’s very easy to switch views depending on:

• Country & Carrier
• Spoken language
• Markup language
• Search type

This is a nice tool to be able to see a mobile result to understand what the consumer sees and the advertising competition.

Google recently changed their conversion tracking script so that it is now compatible with mobile ads.

Can I track mobile ad conversions?

Conversion tracking is available for both the PC- or mobile-version of your website.

Learn more about setting up conversion tracking for your mobile website.

Source: AdWords help files

When one does a search on mobile.google.com and then clicks on a result, Google is changing the site owner’s website.  When the site has a mobile compliant pages, Google is still displaying their version to the searcher - not the website owner’s mobile version.

Google’s rendering is much worse than my site’s mobile view. In these instances, Google needs to let me (or any mobile site owner) opt out of having their content displayed in a way that was unapproved by the site owner.

Here’s a look at Google’s rendering of this website’s home page:

Here’s the version a user would see if Google didn’t change it:

Which looks better for a user?

I’d have to vote for my view.

I’m using a low tech wordpress plug-in (with some modifications) that does a browser detect (which includes phone types) to determine to serve the HTML or Mobile page. Hence, I don’t make users remember a mobile versus a PC URL (and they shouldn’t have to).

Serving mobile pages should be the same as doing a browser detect for flash (and speed) and then serving a flash or HTML version of a page.

Google is crawling the web looking for mobile pages. While that may be step one in building a mobile search product, step two is understanding what sites have mobile pages and letting users see the best page.

Mobile growth will be dependent on:

• data quality
• search experience
• website adoption

In this instance, all three exist. Google needs to let site owners have control of their content so that users can have good mobile experiences.

View your site through mobile eyes:

To see what your site looks like to Google searchers, visit Google’s mobile proxy.

To see what your site looks like on a smart phone you can download Windows 2003 Pocket PC Emulator or Windows 2003 SE Smartphone Emulator.

The possibilities of mobile advertising, transactions, and user experience fascinates me. As many of you have heard me speak, one item I get very passionate about is mobile - especially for advertisers.

When someone is out in the community, and they take the time to look up a number or directions on a mobile phone - that individual is ready for action.

Mobile advertising is still fairly new (from a technology standpoint), and the inventory is still limited.

However, the possibilities are extreme.

Molecular recently did a study that has some very interesting findings:

The Molecular research survey shows the following:

Americans are ready for mobile surfing, but web sites aren’t – one out of four American adults (26 percent) say they would use their mobile phone or handheld device to access the Web if mobile web pages were easier to navigate. For Americans between the ages of 18 and 44, the likelihood they would use their mobile phone or handheld device to access the Web is even higher: 32 percent or one out of three.

Americans are ready to do financial transactions over the mobile Web, but brands don’t make it easy – More than one in four Americans with a mobile phone (28 percent) say that they’d like to use their phone or handheld device for purchases and financial transactions, but the companies with whom they do business make it difficult to do so via these devices.

The PC still feels safer – 58 percent of Americans disagree that data sent over a mobile phone or handheld device is as safe as data sent from their personal computer.

The biggest questions for most advertisers has been:

• Where do I find the inventory?
• How do I make a mobile website?

I love testing. I love experimenting. I’d enjoy making this blog also mobile.

Does anyone have recommendations for software to make a website mobile?

Is there a wordpress plugin that makes mobile compliant sections of a blog?