Fantastic read. While this post refers to analytics, the fundamental truth of the post is that we want actionable information - not just stats. Stats don’t mean anything without analysis and action.

Nice article from David on using the AdWords Category Exclusion Tool. Must read if you are doing a lot of content campaign optimization.

Not sure how I missed this before - worth reading.

Good article on the consistency of ads to landing pages (regardless that this is about Facebook - the messaging should be used in all digital marketing).

Worth reading to see how it should apply to your business.

Important to read if you use Google’s conversion tracking.

Read this after you read the AdWords blog post.

worth a moment to think about.

I’ve been saying this for about 10 years. Adding to the article, what would you be making if you were doing something besides SEO and would that lead to more total $$?

Good article on the differences between AWS, Zoho, and Google App Engine.

Interesting read that might make you want to test some different ad copy and landing pages.

Nice walk thru by Jennifer about demographic bidding on AdWords.

Interesting to see how much traffic Wikipedia receives for some terms.

When someone outside of the marketing community posts how to check if a site is real, it’s worth noting as this is what the sophisticated populace may check when unsure about a website. It’s worth a quick read to see if your business meets these criteria.