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Archive for the 'Conferences' Category



Microsoft adCenter’s SES Speaking Schedule

Sunday 30 July 2006 @ 7:07 pm

Carolyn just posted adCenter’s schedule over at the MSN Blog (If you’ve not met her, Molly, and Natala, and you work with Microsoft adCenter at all, look them up at SES - great people to know) and Microsoft is speaking at quite a few events.

Jed (who’s very entertaining to listen to) is speaking about demographic targeting (an adCenter feature), so that should be a good session. Also, Doug (who’s been at Microsoft for years, and has some good stories) is doing a ‘Meet the pad search engine’ session. Usually, those are short sessions and quite a bit of Q & A. If you have questions about adCenter, there’s the time to ask.

Hopefully, they’ll also be sponsoring an event. It will be difficult for them to top Boston, but let’s hope…

Here’s adCenter’s full SES schedule.




SES Latino - Miami - Very Successful Conference

Wednesday 12 July 2006 @ 8:28 am

SES Miami was an incredibly successful conference. Yes, it was only a rumored 500 or so attendees. Yes, there were just two tracks. Yes, the rooms didn’t hold over 125 or so people (and that was the larger of the two rooms). However, it’s been a long time since everywhere I looked, someone was having yet another relevation.

I arrived on Sunday in time to watch the World Cup finals and hang out with a new crowd I didn’t know much about. While sitting down listening to people I had never met (ok, so I knew about a dozen people on Sunday, but the other few dozen and I didn’t even always share the same language) my preconceived notions I had about Latin American were completely blown away. It’s a much more complex (and exciting) market that I had imagined.

It’s been a while since I went to a conference and just absorbed great information hour after hour. It’s not often that I see people walking around with glazed looks on their faces trying to integrate foreign thoughts, twists on traditional thoughts, and having ideas that they just want to rush home and implement. And then the next hour starts, and there appear a new set of ideas. While, if it were just the new conference attendees (there were a lot of first time SES attendees) that were having these thoughts, the conference would have been successful. The fact that these new ideas were even coming from the ‘experienced’ SES crowd is what made it incredibly successful.

Thanks to Nacho, Danny, and Incisive for putting on a very successful, enlightening show.

FYI -
The powerpoint presentations will be online shortly.




Pubcon - Boston 06 - Intro to Pay Per Click - Brad Geddes

Tuesday 25 April 2006 @ 6:23 pm




Search Engine Strategies - New York City 06 - Local Search Ads - Brad Geddes

Friday 3 February 2006 @ 1:25 am

PDF format for the Local Search Ads Presentation.




Pubcon - Las Vegas 05 - Bridging the Gap: Search Query to Conversion - Brad Geddes

Tuesday 29 November 2005 @ 4:44 am




SES - San Jose 05 - Crafting Local Search Ads - Brad Geddes

Monday 15 August 2005 @ 12:45 pm




Pubcon - New Orleans 05 - Local PPC Advertising - Brad Geddes

Wednesday 29 June 2005 @ 5:00 am




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