John Slade (a really nice guy for those of you who haven’t met him - understands the value of information) just made a post on the Yahoo Blog that Overture (YSM - Yahoo Search Marketing - which ever name you wish to call them) have lowered their minimum deposit to $5.

This comes on the wake of another recent announcement of YSM dropping the minimum monthly spend.

This means, with an affiliate code, a new advertiser can get $30 deposited into their account from YSM, deposit $5 of their own money, and have $35 to try out this type of marketing.

While this might not seem like a lot of money, considering the average monthly marketing budget for a small business is around $233 (after yellow page funds have been removed), every change in dollar amounts is critical to brining on new advertisers.

This is yet another good move by Yahoo, who has just been on a roll lately with YSM and their Local projects. Can’t wait to see their next announcement.

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