Recent Posts

YSM buys Whereonearth

Posted: October 21, 2005

Yahoo announced the acquisition of Whereonearth.

It looks like a move to help Yahoo’s local based targeting.

While local.yahoo.com has more (but not QCed) info than local.google.com, their IP targeting efforts with Overture and other advertising have lagged behind.

Overture has constantly relied on user data or explicit search queries for local targeting.

With the acquisition of whereonearth, which is billed as a ” Geographic Information Systems (GIS) experts” hopefully,this will begin a chain of events where Yahoo Search Marketing will release some new geo based targeting options.

Share and Enjoy:

Related Information:

« Ask releases two new features

YPN does away with PSAs »

Written by Brad Geddes aka eWhisper · Filed Under Blog, Local Advertising News, Yahoo Search Marketing

Comments

Comments are closed.

Google AdWords
Seminars for Success

Learn about Google AdWords from experts hand selected by Google.

These seminars will educate advertisers on the creation and management of successful AdWords campaigns.

Upcoming Seminars:

Phoenix AdWords Seminars January 22nd & 23rd
Austin AdWords Seminars January 28th & 29th

Learn More about the Seminars:
Seminar Information
Official Google Seminar Page
Suggest a new city

Brad Geddes

Brad Geddes

Brad Geddes aka eWhisper

Leslie Clark

Leslie Clark

Other Memberships

Local Search Ranking Factors Contributor

2008 SEMMY Runner-Up