Comments on: Yahoo admits no one can detect every fraudulent click http://www.bgtheory.com/blog/yahoo-admits-no-one-can-detect-every-fraudulent-click/ Providing Internet marketing training, consulting, and education for your business Thu, 20 Nov 2008 17:44:15 +0000 http://wordpress.org/?v=2.6 By: tedster http://www.bgtheory.com/blog/yahoo-admits-no-one-can-detect-every-fraudulent-click/#comment-227 tedster Sat, 31 Dec 2005 22:05:03 +0000 http://www.visibilitygenie.com/?p=559#comment-227 I've been doing PPC at some level since GoTo first went live, and I've always assumed that some level of fraudulent clicking would have to be a cost of doing business. Before the web I did a lot of print and broadcast advertising. Rates were based on distribution or audience size, and those numbers are always as loose as a goose, too. In the long run any advertising must always be an ROI decision by the advertiser. Vigilence on PPC clicks will be an ongoing need, because this goes to the core of the business model. But the principal burden needs to rest with the engines themselves. I’ve been doing PPC at some level since GoTo first went live, and I’ve always assumed that some level of fraudulent clicking would have to be a cost of doing business.

Before the web I did a lot of print and broadcast advertising. Rates were based on distribution or audience size, and those numbers are always as loose as a goose, too.

In the long run any advertising must always be an ROI decision by the advertiser. Vigilence on PPC clicks will be an ongoing need, because this goes to the core of the business model. But the principal burden needs to rest with the engines themselves.

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