Will you be sued over your ad copy usage?
Posted: April 3, 2008
My newest article at Search Engine Land was published Monday which is a look into a legal case about an advertiser suing another advertiser directly without going through the typical Google exception process. It then goes on to look at ways the industry needs to think about copyright usage. Read it here.
There’s also an interesting interesting discussion going on at Sphinn over SemCompare.com a ratings and review site for SEM agencies that’s run by Search Marketing Standard. Definitely a topic that’s worthy of some attention.
Related Information:- Google AdWords Releases New Product - AdWords Starter Accounts
- Ad Copy that Increases Conversion or Click Through Rate
- The Guide to Creating AdWords Pay Per Action Campaigns
- Yahoo to Ban Certain Trademarks from becoming PPC Keywords
- MSN to offer a large variety of support.
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