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	<title>Comments on: What is PPC (Pay Per Click)?</title>
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	<link>http://www.bgtheory.com/blog/what-is-ppc/</link>
	<description>Providing Internet marketing training, consulting, and education for your business</description>
	<pubDate>Fri, 22 Aug 2008 04:43:34 +0000</pubDate>
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		<title>By: How to Organize Keywords into Ad Groups &#187; bgtheory.com</title>
		<link>http://www.bgtheory.com/blog/what-is-ppc/#comment-4470</link>
		<dc:creator>How to Organize Keywords into Ad Groups &#187; bgtheory.com</dc:creator>
		<pubDate>Sun, 11 Feb 2007 20:06:16 +0000</pubDate>
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		<description>[...] creating a PPC account The way in which your keywordsÂ are organized into Ad Groups (orders forÂ adCenter) is [...]</description>
		<content:encoded><![CDATA[<p>[...] creating a PPC account The way in which your keywordsÂ are organized into Ad Groups (orders forÂ adCenter) is [...]</p>
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		<title>By: Click to Call &#38; Pay Per Call - What&#8217;s the difference? &#187; bgtheory.com</title>
		<link>http://www.bgtheory.com/blog/what-is-ppc/#comment-1985</link>
		<dc:creator>Click to Call &#38; Pay Per Call - What&#8217;s the difference? &#187; bgtheory.com</dc:creator>
		<pubDate>Thu, 13 Jul 2006 13:27:37 +0000</pubDate>
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		<description>[...] Pay Per Call (often called PPCall) is similar to PPC (Pay Per Click) except that instead of bidding for clicks to your website, one is bidding for calls. This is a fairly generic term that is used to describe the entire industry of buying phone calls. [...]</description>
		<content:encoded><![CDATA[<p>[...] Pay Per Call (often called PPCall) is similar to PPC (Pay Per Click) except that instead of bidding for clicks to your website, one is bidding for calls. This is a fairly generic term that is used to describe the entire industry of buying phone calls. [...]</p>
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		<title>By: Google Launches New Ad Format to Empower Local Businesses &#187; eWhisper.net</title>
		<link>http://www.bgtheory.com/blog/what-is-ppc/#comment-1929</link>
		<dc:creator>Google Launches New Ad Format to Empower Local Businesses &#187; eWhisper.net</dc:creator>
		<pubDate>Fri, 07 Jul 2006 01:51:18 +0000</pubDate>
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		<description>[...] A Click on the ad opens the sponsored link in the middle of the Google Local page, yet, does not count as an actual ad click (This is PPC advertising). [...]</description>
		<content:encoded><![CDATA[<p>[...] A Click on the ad opens the sponsored link in the middle of the Google Local page, yet, does not count as an actual ad click (This is PPC advertising). [...]</p>
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		<title>By: eWhisper on GoodKarma Podcast &#187; eWhisper.net</title>
		<link>http://www.bgtheory.com/blog/what-is-ppc/#comment-1924</link>
		<dc:creator>eWhisper on GoodKarma Podcast &#187; eWhisper.net</dc:creator>
		<pubDate>Fri, 07 Jul 2006 01:47:18 +0000</pubDate>
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		<description>[...] Today, I had the pleasure of being the show&#8217;s guest. The talks ranged from PPC to the new Yahoo Features to just general fun chatter about the web in general. [...]</description>
		<content:encoded><![CDATA[<p>[...] Today, I had the pleasure of being the show&#8217;s guest. The talks ranged from PPC to the new Yahoo Features to just general fun chatter about the web in general. [...]</p>
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		<title>By: Boston Pubcon Presentation Now Online &#124; Visibility Genie</title>
		<link>http://www.bgtheory.com/blog/what-is-ppc/#comment-375</link>
		<dc:creator>Boston Pubcon Presentation Now Online &#124; Visibility Genie</dc:creator>
		<pubDate>Sun, 23 Apr 2006 15:36:31 +0000</pubDate>
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		<description>[...] As for me, I was involved in two sessions. The first was an Introduction to Pay Per Click with Christine Churchhill. Jessie failed to show, so I did some double duty as both moderator and presenter. [...]</description>
		<content:encoded><![CDATA[<p>[...] As for me, I was involved in two sessions. The first was an Introduction to Pay Per Click with Christine Churchhill. Jessie failed to show, so I did some double duty as both moderator and presenter. [...]</p>
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