First of all, very nice article =)

Let’s suppose I have the keyword Notebook running in Adwords in broad match and I want to track the phrases that triggered the ad (eg. Notebook Toshiba). I tried using the parameter {keyword} but I just get the value NOTEBOOK and not NOTEBOOK TOSHIBA. Do you know if there’s a way to track what users search for instead of the original keyword? My objective is to learn what keywords have the best ROI and leave out bad keywords for my campaign.

Thanks!
Juliano

What would need to happen is that when someone visits your site with some explicit string (i.e. ?adwords=ppc&kw=notebook) that you could grab the search string from the previous page (the PPC engines don’t pass the search string, only what is triggered in your account) and correlate that data with the previous page.

This might be possible with querying the browsers back button or some other piece of JAVA. It might be possible, but something I’d have to talk to my developers about to see if those disparate scripts could work together.

The idea is sound, its just a matter of how hard/possible the execution would be.

Have you often wondered where your clicks come from?  What search terms are converting the best?  Were the converting clicks from the ad network or from Google search? Which website, for those that use site targetting, did the click come……