Comments on: Understanding IP Targeting for PPC Campaigns http://www.ewhisper.net/blog/understanding-ip-targeting-for-ppc-campaigns/ Brad Geddes's Thoughts on Advertising, PPC, and the Web Sun, 06 Jul 2008 23:15:50 +0000 http://wordpress.org/?v=2.1 By: Diorex http://www.ewhisper.net/blog/understanding-ip-targeting-for-ppc-campaigns/#comment-4295 Diorex Mon, 29 Jan 2007 15:24:39 +0000 http://www.ewhisper.net/blog/understanding-ip-targeting-for-ppc-campaigns/#comment-4295 I have the exact targeting issue Brad has, except much more extreme. I am in Dallas and get Geo-targeted to St. Louis. Unlike, you I rarely travel 2.5 states to purchase anything. This makes any geo-targeted results suspect at best. I can do a search for Dallas Car Dealer and right in the middle of the page I will get a geo-targeted ad from a St. Louis car dealer, and often a second ad saying Missouri as well. I have the exact targeting issue Brad has, except much more extreme. I am in Dallas and get Geo-targeted to St. Louis.

Unlike, you I rarely travel 2.5 states to purchase anything. This makes any geo-targeted results suspect at best.

I can do a search for Dallas Car Dealer and right in the middle of the page I will get a geo-targeted ad from a St. Louis car dealer, and often a second ad saying Missouri as well.

]]> By: Brad Geddes aka eWhisper http://www.ewhisper.net/blog/understanding-ip-targeting-for-ppc-campaigns/#comment-4305 Brad Geddes aka eWhisper Wed, 31 Jan 2007 00:53:56 +0000 http://www.ewhisper.net/blog/understanding-ip-targeting-for-ppc-campaigns/#comment-4305 Odds are that you're logging in through a corporate VPN or a host provider that's located in another state. This is when IP targeting falls down and does not give users the proper experience. Although, IMO, an explicit local query for 'Dallas car dealer' should bring up Dallas ads and not Missouri ads (should, doesn't always do so). This is where I'd like to see the SEs put in some time to refine their local targeting algos. Odds are that you’re logging in through a corporate VPN or a host provider that’s located in another state.

This is when IP targeting falls down and does not give users the proper experience.

Although, IMO, an explicit local query for ‘Dallas car dealer’ should bring up Dallas ads and not Missouri ads (should, doesn’t always do so).

This is where I’d like to see the SEs put in some time to refine their local targeting algos.

]]> By: Vinny Lingham’s Blog » Blog Archive » links for 2007-01-31 http://www.ewhisper.net/blog/understanding-ip-targeting-for-ppc-campaigns/#comment-4306 Vinny Lingham’s Blog » Blog Archive » links for 2007-01-31 Wed, 31 Jan 2007 02:21:14 +0000 http://www.ewhisper.net/blog/understanding-ip-targeting-for-ppc-campaigns/#comment-4306 [...] Understanding IP Targeting for PPC Campaigns » eWhisper.net Nice summary by Brian Geddes (tags: PPC Geotargeting) [...] […] Understanding IP Targeting for PPC Campaigns » eWhisper.net Nice summary by Brian Geddes (tags: PPC Geotargeting) […]

]]> By: Link Mix http://www.ewhisper.net/blog/understanding-ip-targeting-for-ppc-campaigns/#comment-4316 Link Mix Wed, 31 Jan 2007 16:31:52 +0000 http://www.ewhisper.net/blog/understanding-ip-targeting-for-ppc-campaigns/#comment-4316 [...] Understanding IP Targeting for PPC Campaigns - per chi vuole approfondire le problematiche relative al targeting di annunci local. [...] […] Understanding IP Targeting for PPC Campaigns - per chi vuole approfondire le problematiche relative al targeting di annunci local. […]

]]> By: January ‘07: Best Search/Marketing Posts » Small Business SEM http://www.ewhisper.net/blog/understanding-ip-targeting-for-ppc-campaigns/#comment-4338 January ‘07: Best Search/Marketing Posts » Small Business SEM Thu, 01 Feb 2007 08:45:02 +0000 http://www.ewhisper.net/blog/understanding-ip-targeting-for-ppc-campaigns/#comment-4338 [...] Brad/eWhisper: Understanding IP Targeting for PPC Campaigns [...] […] Brad/eWhisper: Understanding IP Targeting for PPC Campaigns […]

]]> By: The Lonely Marketer - a discussion for the small business marketing manager » Part 2 of a 2007 PPC Revamp: After The Click http://www.ewhisper.net/blog/understanding-ip-targeting-for-ppc-campaigns/#comment-4753 The Lonely Marketer - a discussion for the small business marketing manager » Part 2 of a 2007 PPC Revamp: After The Click Tue, 20 Feb 2007 02:22:03 +0000 http://www.ewhisper.net/blog/understanding-ip-targeting-for-ppc-campaigns/#comment-4753 [...] Understanding IP Targeting for PPC Campaigns [...] […] Understanding IP Targeting for PPC Campaigns […]

]]> By: PPC Hero: Heroic Feats of Pay Per Click Management : A Closer Look at Regional Targeting http://www.ewhisper.net/blog/understanding-ip-targeting-for-ppc-campaigns/#comment-11016 PPC Hero: Heroic Feats of Pay Per Click Management : A Closer Look at Regional Targeting Mon, 16 Apr 2007 16:34:38 +0000 http://www.ewhisper.net/blog/understanding-ip-targeting-for-ppc-campaigns/#comment-11016 [...] targeting is broken down into two basic tactics: IP Targeting and Geographic Keyword Targeting. IP Targeting is the process of distributing ads based on the actual location of the searcher. Geographic Keyword [...] […] targeting is broken down into two basic tactics: IP Targeting and Geographic Keyword Targeting. IP Targeting is the process of distributing ads based on the actual location of the searcher. Geographic Keyword […]

]]> By: SEMMYS http://www.ewhisper.net/blog/understanding-ip-targeting-for-ppc-campaigns/#comment-66179 SEMMYS Tue, 15 Jan 2008 17:39:28 +0000 http://www.ewhisper.net/blog/understanding-ip-targeting-for-ppc-campaigns/#comment-66179 [...] Understanding IP Targeting for PPC Campaigns Brad Geddes, eWhisper | 1/28/07 [...] […] Understanding IP Targeting for PPC Campaigns Brad Geddes, eWhisper | 1/28/07 […]

]]> By: The SEMMYS, Controversy, and Analytics Blogs You Should Read » eWhisper.net http://www.ewhisper.net/blog/understanding-ip-targeting-for-ppc-campaigns/#comment-67854 The SEMMYS, Controversy, and Analytics Blogs You Should Read » eWhisper.net Tue, 22 Jan 2008 15:17:10 +0000 http://www.ewhisper.net/blog/understanding-ip-targeting-for-ppc-campaigns/#comment-67854 [...] Understanding IP Targeting for PPC Campaigns [...] […] Understanding IP Targeting for PPC Campaigns […]

]]> By: PPC - All 2008 Nominees » SEMMYS.org http://www.ewhisper.net/blog/understanding-ip-targeting-for-ppc-campaigns/#comment-67952 PPC - All 2008 Nominees » SEMMYS.org Tue, 22 Jan 2008 21:40:17 +0000 http://www.ewhisper.net/blog/understanding-ip-targeting-for-ppc-campaigns/#comment-67952 [...] Understanding IP Targeting for PPC Campaigns Brad Geddes, eWhisper | 1/28/07 [...] […] Understanding IP Targeting for PPC Campaigns Brad Geddes, eWhisper | 1/28/07 […]

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