Sony has struck a deal with Pizza Hut to allow players to order pizza without ever leaving the widely popular Everquest world. While at first this seems like a hockey ploy on Sony’s part, however, this may be the first of some very interesting local integration.

Video game advertising has long been speculated as a way to reach the very elusive 18-25 market place. Advertisers and marketers have been trying every viral marketing technique possible to try and reach this market. This market doesn’t watch much TV, they spend most of their time online, and they are sophisticated enough to understand cookie deletion and blocking pop ups and ads.

So, instead of trying to market to them, Pizza Hut and Sony have given them a feature which allows for direct sales to this population.

It will be interesting to see how this grows, especially with Microsoft’s Xbox online applications.

• Google adds Cafe in Heathrow
• Google adds movie times to search
• Bloglines adds new features
• Orkut Adds Video Sharing
• Google Upgrades Local Business Center