Selling to Small Businesses

October 27, 2005

A nice article on Selling to Small Businesses:

So what makes a good introductory email to get your foot in the door and get to a phone call or an appointment with this new breed of small business owner? Use clues from their website, from running Google searches on them, or what you have heard or read about them.

Flattery
Ask for Help
Find something in common
Be friendly
Include an invitation

Full Article

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