Remember your content bids
April 5, 2004
It amazes me how many people have never changed their content based bids since the system went live.
I thought OV did a decent job of informing people of the system differences. Maybe if you don’t read your OV mail or belong to a board like this - you’d never know it happened.
The autobidders aren’t picking up on the search vs content difference, I’m guessing. I haven’t tested all of the software packages since the change went through.
We’ve have a multitude of content bids where we are in 3rd place with this type bidding structure:
1. $5.00
2. $4.99
3. $4.98
4. $0.11
5. $0.10
A rough estimate says 75% of content bids have not changed once since the changes went through - yet their regular bids have changed.
Its very obvious who’s using do it yourself ppc auto bidding software, and who has a competent individual monitoring their accounts.
Just a reminder, don’t forget content bids.
Related Information:- Changing PPC Bids - by Gaps
- Changing PPC Bids - by Position
- Overture to allow separate content vs search bids
- Changing PPC Bids - by ROI
- Overture Content Match
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