http://www.bgtheory.com/blog/profit-by-impression-the-real-metric-in-ppc-testing/ Providing Internet marketing training, consulting, and education for your business Fri, 22 Aug 2008 02:48:18 +0000 http://wordpress.org/?v=2.6 http://www.bgtheory.com/blog/profit-by-impression-the-real-metric-in-ppc-testing/#comment-10861 A Week of AdWords Quality Score Posts » bgtheory.com Mon, 02 Apr 2007 15:12:42 +0000 http://www.visibilitygenie.com/?p=531#comment-10861 [...] If you have suggestions for finishing off the series, please let me know. I’m open to looking at case studies, talking about where to start with minimum bid reporting, or walking back to one of my favorite subjects: split testing and profit by click. [...] [...] If you have suggestions for finishing off the series, please let me know. I’m open to looking at case studies, talking about where to start with minimum bid reporting, or walking back to one of my favorite subjects: split testing and profit by click. [...]

]]> http://www.bgtheory.com/blog/profit-by-impression-the-real-metric-in-ppc-testing/#comment-4799 Negative Embedded Match | The least used feature of Google AdWords » bgtheory.com Wed, 21 Feb 2007 13:24:26 +0000 http://www.visibilitygenie.com/?p=531#comment-4799 [...] advertisers desire should be to control ad serving to the point where their ads are only served on profitable keywords. It’s important to find negative keywords that are not helping you work towards that goal and [...] [...] advertisers desire should be to control ad serving to the point where their ads are only served on profitable keywords. It’s important to find negative keywords that are not helping you work towards that goal and [...]

]]> http://www.bgtheory.com/blog/profit-by-impression-the-real-metric-in-ppc-testing/#comment-2038 Using AdWords Dynamic Parameters in Links » bgtheory.com Wed, 19 Jul 2006 12:16:55 +0000 http://www.visibilitygenie.com/?p=531#comment-2038 [...] It is often useful in split testing or determining Profit by Click to know which ad was clicked for tracking sales or under preforming traffic back to the actual ad. This dynamic parameter adds the ‘ad id’ to the URL: {creative} [...] [...] It is often useful in split testing or determining Profit by Click to know which ad was clicked for tracking sales or under preforming traffic back to the actual ad. This dynamic parameter adds the ‘ad id’ to the URL: {creative} [...]

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