Overture re-branded as Yahoo Search Marketing
March 1, 2005
Overture announced today that it will re-brand itself as Yahoo Search Marketing.
This is the second attempt for the grandfather of PPC engines to re-brand itself, having done so from GoTo.com to Overture a few years ago.
It looks like the official change will coincide with a Webmaster World search conference. Expect to see a nice party to annouce the change.
Related Information:- GoTo to Overture to YSM - Timeline
- Yahoo Search Marketing drops $20 Minimum Spend
- Yahoo to Change Look of Search Results
- Pay for Performance Search - Overture Ad Visibility
- Yahoo Buys Overture
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