Overture has announced they are going to a Google-like distribution feature of matching content to PPC listings.
One of the top complaints from advertisers is the lack of distribution, and the willingness to pay for more. Content match enables any website to suddenly show PPC listings. The listings will be based off of site content, so the technology which matches websites to PPC listings is crucial for advertisers to receive good traffic from these sources.
Possibly Related Posts:
- Pay for Performance Search - Overture Ad Visibility
- Overture Content Match
- Overture introduces Advanced Match
- Overture’s new features
- Overture Control Panel Changes
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