Overture Local Advantages & Disadvantages

Posted: June 3, 2005

Overture local advantages:
No need to choose geographic keywords
Overture leverages user data for searches
No minimum budget (precision match is $20/month)
No website required

Overture local disadvantages:
Must use business name as ad title
One ad per account, no matter how many keywords
Bid placement for positions other than #1 are about impossible to predict (no bid tool for local)
local.yahoo.com is currently showing more national ads than local
yahoo.com is showing more local ads than national for local based queries

The concept of overture local is good, and since there’s no minimum budget, it’s worth trying out. However, if you want to advertise on across the Yahoo network, precision match accounts with geographic keywords can be much easier to work with.