Overture is launching a new product, Overture Local.

Overture Local seems a strong response to Google AdWords’ geo-targeting campaign options.

It will use user entered and user registered data to determine search based locations.

One of the interesting features in these accounts is the lack of need for a website. The result page shows in a frame with the business information at the top of the page and the actual website (if there is one) at the bottom of the page.

This is one of the first PPC forays into bringing local businesses onto the web with a ‘no website’ requirement. In the past, these types of listings have been mostly regulated to the Internet Yellow Pages. This is a great move that should benefit many local businesses.

• Overture Local Advantages & Disadvantages
• Overture acquires Alta Vista
• Overture Search Optimizer
• Where to find Overture Keywords
• Pay for Performance Search - Overture Ad Visibility