Overture’s newest technology, Match Driver, automatically corrects misspellings, plurals, singulars, etc and matches them to the root word.

This will allow advertisers to choose less keywords and result in a higher reach.

In many ways, this is also a strong negative as a singular vs plural match can mean a different search intent, thus advertisers will have much less control over who they are reaching with their keyword selections.

• Overture introduces Advanced Match
• Overture new feature: Content match
• Pay for Performance Search - Overture Ad Visibility
• Overture Local Advantages & Disadvantages
• Overture Launches Overture Local