Overture acquires Alta Vista

Overture announced today they are buying Alta Vista for $140 million.

That is well above what many have valued Alta Vista. Speculation is that Overture needs a search based technology to backfill their PPC listings if they ever wish to become a destination.

It also allows licensing deals to portal and other websites to provide both paid and natural listings.

How this deal shapes up, and what Overture does with Alta Vista will be a wait and see game.

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Overture acquires Alta Vista

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