MSN has entered the local search arena. Building on the ‘near me’ feature of MSN search, it is trying to show relevant results to users looking for local business information.

The algorithm that MSN is using is still easily spamable by providing local addresses and information on websites, and there seems to be very little quality control at present. However, MSN has stepped up efforts in the search arena considerably in the past year, and we expect MSN to find a way to improve this search algorithm.

Because MSN really wants to compete with Google Local, and privately admits that this is the leading property they must compete with, expect to see a map feature and more local features in the next few months from MSN. The guys over there are especially helpful with a lot of problems, and have been very willing to listen to feedback and communicate with agencies over much needed assistance in both advertising and search features.

Related Links:
MSN Local
Google Local

• Local Search receives Google Tab
• Google Local - Create Your Own Listings
• Overture Local Advantages & Disadvantages
• Hijacking Google Local Listings
• Overture Launches Overture Local