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Mobile Users Are Ready - The Web Isn’t

The possibilities of mobile advertising, transactions, and user experience fascinates me. As many of you have heard me speak, one item I get very passionate about is mobile - especially for advertisers.

When someone is out in the community, and they take the time to look up a number or directions on a mobile phone - that individual is ready for action.

Mobile advertising is still fairly new (from a technology standpoint), and the inventory is still limited.

However, the possibilities are extreme.

Molecular recently did a study that has some very interesting findings:

The Molecular research survey shows the following:

Americans are ready for mobile surfing, but web sites aren’t – one out of four American adults (26 percent) say they would use their mobile phone or handheld device to access the Web if mobile web pages were easier to navigate. For Americans between the ages of 18 and 44, the likelihood they would use their mobile phone or handheld device to access the Web is even higher: 32 percent or one out of three.

Americans are ready to do financial transactions over the mobile Web, but brands don’t make it easy – More than one in four Americans with a mobile phone (28 percent) say that they’d like to use their phone or handheld device for purchases and financial transactions, but the companies with whom they do business make it difficult to do so via these devices.

The PC still feels safer – 58 percent of Americans disagree that data sent over a mobile phone or handheld device is as safe as data sent from their personal computer.

The biggest questions for most advertisers has been:

Where do I find the inventory?
How do I make a mobile website?

I love testing. I love experimenting. I’d enjoy making this blog also mobile.

Does anyone have recommendations for software to make a website mobile?

Is there a wordpress plugin that makes mobile compliant sections of a blog?

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3 Comments

Comment by Rett

2006-12-05 10:38:19

Do you see “.mobi” playing a roll in this growth? .Mobi was supposedly established to bring some design standards/structure to the world of mobile sites. It seems like it was hyped up in the industry when the extension was originally launched, but most of my friends in the “real world” have never heard of the .mobi extension.

.Mobi domains were snapped up pretty quickly (mostly by speculators I’d guess), but I haven’t seen anyone actively marketing these sites to consumers (aside from BusinessWeek and BMW).

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Comment by Martin

2006-12-05 19:11:19

Very true that it is a huge opportunity for marketers out there. As a developer a would say it is hard to develop because of the many formats out ther.

Speaking of which,sitting surfing and writting this with my new nokia 770. Your site works perfect for this device btw.

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Comment by Brad Geddes aka eWhisper

2006-12-08 09:45:47

I’m not sure if .mobi is necessary for growth.

I played with mobile this weekend, and managed to make this blog mobile accessible.

A simple PHP script determines if the user is mobile based - and if so, shaves certain items from the page to make it mobile compatible.

If it’s this easy to make a wordpress blog mobile compatible - then I can see the .coms still playing a huge roll in the process.

I could be wrong about the .mobi explosion - but so far I’ve not seen the mobile web live up to the hype.

Where I see the challange is spiders trying to determine if a page is mobile compatible and then indexing the mobile content on a .com when there are mulitple versions of the page available.

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