Microsoft adCenter and Superpages to use Quality Score
April 11, 2007
Quality score is becoming more and more prevalent across PPC engines as they wish to ensure a good user experience.
Superpages is launching a quality score system within the next month.
Microsoft adCenter is going to launch a quality score system that also includes landing pages within the next couple of months.
It difficult to say yet if these will be as complex as Google’s quality score.
It’s time to look at the bid management system’s on the market and have them start flagging for instances of ‘don’t increase your bids, go examine your quality score’.
Related Information:- AdWords Quality Score Ranges
- What determines the ‘Keyword Quality Score’ for AdWords?
- Speaking at SES on Ads in a Quality Score World
- What Should You do When Quality Score Kills Your Keywords?
- AdWords Quality Score Presentation - Pubcon 2006 - Brad Geddes
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